The phone rings. You hear an authoritative voice say, *Hello, I’m the producer of…Good Evening America or Oprah, or Larry King Live* or the opposite top talk show , you name it. this is often often your big moment, the break you’ve got been expecting . After you catch your breath what do i do?
Producers make a flash assessment of you in thirty seconds–or less. once you get that coveted call from a producer, you’re not just *talking* to him: you’re auditioning. you’re being screened to be accepted or eliminated as a guest on their show. How are you ready to pass the audition?
Secret #1: Ask Before You Speak
Before you even open your mouth to start out out pitching yourself and your story to the producer, ask them a simple question: *Can you tell me slightly bit about the sort of show you envision?* In other words, ask the producer the angle he’s going to take.
Doing so has two advantages. First, it gives you a flash to beat the shock and to collect your thoughts.
Second, once you hear the producer’s reply, you’ll gear your pitch to the type of knowledge he’s seeking. Listen closely to the angle that he’s interested by and tailor your points thereto . Publicists often use this technique to urge their clients booked on shows. They *get* before they *give* – so as that they’re during an honest position to tell only the foremost pertinent information about their client.
Secret #2: Wow the Producers with Brevity
Follow the advice of jazzman Dizzy Gillespie: *It’s not what proportion you play. It’s what proportion you permit out.* Keep your list of talking points by the phone once you call a producer (or a producer calls you), so you will be succinct. you will have already got rehearsed your points so as that they will sound natural and alluring . Be prepared with several different angles or pitches, other ways to slant your information. *Nobody gets on these shows without a pre- interview,* says publicist Leslie Rossman. *Be a superb interview but do not be concerned about the merchandise you’d wish to sell them because if you’re an excellent guest and you create great TV, they’ll want you.*
And confine mind the words of Robert Frost: *Half the earth consists of people who have something to say and can’t, and thus the spouse who do not have anything to say and keep it up saying it.*
Secret #3: Prove you’re not a Nutcase
If you area nutcase on the air, the producer will lose their job. What constitutes a nutcase? you’ll think it’s a positive trait to be enthusiastic (and it is), but anyone who is overly zealous about his passion is taken under consideration a nut. Best-selling author and screenwriter Richard Price talks about this phenomenon as *The dangerous thrill of goodness.* He says, *What happens is you will get very excited by your own power to undertake to to good.* do not get carried away by this thrill.
One way to tell if you’re being too zealous is that you’re hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I remember an individual calling me up about how he was single-handedly taking up Starbucks – who, he felt, had done him wrong. He wanted me to plug his cause. While this might are a superb David versus Goliath type story, he was long on emotion and short on facts. Some statistics or figures would have tempered his mania.
But he also never checked in with me to determine if he had my interest. By talking loudly and barely pausing for a breath, he appeared to be an individual who wouldn’t take direction well. His single-mindedness was off- putting, not engaging.
When you’re lecture a producer represent 30 seconds approximately then check in by asking, *Is this the sort of knowledge you’re looking for?* Listen for other verbal cues, like encouraging grunts, or *uh huhs.*
Secret #4: are you ready to Mark *The Big Point?*
Contributors to the favored radio show *This American Life,* hosted by Ira Glass, have taken to calling the wrap-up epiphany at the highest of a story, *The Big Point.* this is often often the moment that the narrator gives his perspective on the story in an attempt to elevate it from the mundane to the universal.
Another radio personality, Garrison Keillor, could also be a master at it. He tells long, rambling stories (not good advice for you), then ties up all the story strands during a coherent and satisfying way. As a superb guest, you’d wish to illuminate your story with a huge standout point that helps the audience see the importance of your story in their world and thus the planet at large. rather than hitting them over the highest with a two-by-four, you’d wish to share your insights with a feather-like touch. By framing your story you alert the producer to the particular incontrovertible fact that you merely are a thinker and will contribute great insights and clarity to a story thus increasing its appeal.